Earlier this week, I got an awesome newsletter from my buddy Joe Polish (founder of Genius Network and author of What’s In It For Them).

Now when it comes to building connections…

This guy knows his stuff.

In the email Joe talked about what it means to be “valuable.” But more importantly… how you become MORE valuable.

(It’s actually simpler than you might think)

Let me explain.

According to Cal Newport in his book Deep Work – being valuable is a result of hyperfocusing on ONE thing (and becoming the best at it).

It can be literally anything:

> storytelling

> creating sales funnels

> communication

High performers know this.

And that’s why everyone you look up to (entrepreneurs, thought leaders, etc) tend to be known for just one thing – and they’re great at it.

Think about people like Alex Hormozi.

He completely changed the game for content marketing. But before that? He was known for helping gyms increase their revenue.

And then there’s Joe Polish.

He’s known for his being a great networker.

All because they spent YEARS learning and mastering something highly specific. That’s how they became so valuable (ultimately making them rich).

Remember:

Hyperfocus is the answer.

Pick one thing.

Master it.

That’s the key to becoming valuable.

(Here’s Joe’s newsletter again if you want to subscribe)

Hope this helps.

Do you want to build a YouTube channel that generates leads and revenue for your business but struggle to stay consistent?

Listen…

Creating YouTube videos shouldn’t be difficult.

But I get it.

Compared to short-form Instagram or TikTok videos… planning out 10+ minutes of content isn’t always the easiest thing.

> scripting

> filming

> editing

I struggled with it for TWO YEARS.

Not only did my content suck. Even worse… I couldn’t break past the 200-250 subscriber mark (no matter what I tried).

But then something changed.

In just 2 MONTHS I hit 800 subscribers. More importantly… I started generating leads for my agency. People who actually wanted to buy my stuff.

(And I was doing LESS work)

So the question is…

How’d it happen?

In my newest video I break down the content creation strategy I used to boost my channel by 400%+ in just 60 days.

Click here to learn about my 4 RULES of YouTube:

>>> https://youtu.be/ja_z3C3X_Eo?si=1A0yWvEEjYVdtn1p

Hope it helps!

One of the biggest MYTHS of entrepreneurship is this:

→ “10X results require 10X effort”

Like many people…

I used to think that’s how business worked. Every single day I’d put in a shit ton of effort THINKING my business would grow faster & make me more money.

Seems logical, right?

But despite the crazy hours - my business only grew by 1.5 - 2X.

And I was miserable.

So if working HARDER doesn’t produce BIGGER results… what’s the REAL key to building a successful business?

Well as it turns out…

There are actually FIVE keys.

And thanks to Dan Sullivan and Dr. Benjamin Hardy (the authors of “10X is Easier Than 2X”)… these keys helped me scale my agency to $100k+.

Even without sacrificing sleep or family time.

Want to do the same?

In my newest video I’ve broken down these 5 Keys (so you can start getting bigger results with less work):

>>> https://www.youtube.com/watch?v=U3Ldxv2gWoU

Hope this helps!

Do you want to scale your coaching or consulting business without dropping thousands on courses/coaching programs?

Here’s what I’ve realized:

Coaching programs today have gotten pretty crazy. Many of them share outdated information and still charge $20k+ per year for access.

For most people… that’s a hell of a lot of money.

And that’s why in 2022 I decided to create the Elevated Coaches Academy.

A place that brought dozens of coaches/consultants together who want to (1) grow their business and (2) grow themselves personally and professionally – which I eventually shut down to focus on my agency.

But the truth is…

I started to miss it.

That’s why I’ve brought BACK the community.

(and it’s 100% free too)

By joining the Coach’s Community you’ll have the opportunity to:

get feedback on your offer/content ideas

network with other coaches and consultants

and even get weekly coaching from me

Interested?

Click here to join the community for FREE:

>>> https://discord.gg/aFSyngq6Jf

Hope to see you inside!

I used to think the same thing.

I’d hop on a sales call…

But then (more times than not) the prospect turned out to be UNQUALIFIED. They didn’t have the right mindset. And they didn’t have the money.

Frustrating, isn’t it?

Well here’s the good news:

It’s not a “selling” problem.

You’re probably just attracting the wrong people.

Which means… it’s really just a marketing problem (i.e. everything that happened prior to the sales call).

Let me explain.

Great marketing not only ATTRACTS your ideal customer but also REPELS those who aren’t a great fit.

Whether it’s with your…

social media content

YouTube channel

or even your website

Same thing with your email marketing.

Not only should you be inspiring your leads to take the next step… but ALSO repelling those who will never buy from you.

How do we do this?

I use what’s called an “indoctrination sequence.” A series of emails a lead receives AFTER opting into your lead magnet.

In these emails you’ll talk about:

what you believe in

the type of people you work with

the people you don’t work with

And then once they’ve gone through this sequence… they’ll start getting your regular weekly/bi-weekly/daily newsletters.

I know it can feel bad to push people away…

But this is important.

Not only will you get MORE qualified customers on your sales calls. But you’ll also waste a hell of a lot LESS time.

Anyway…

Hope this helps.