“Am I just bad at sales?”
I used to think the same thing.
I’d hop on a sales call…
But then (more times than not) the prospect turned out to be UNQUALIFIED. They didn’t have the right mindset. And they didn’t have the money.
Frustrating, isn’t it?
Well here’s the good news:
It’s not a “selling” problem.
You’re probably just attracting the wrong people.
Which means… it’s really just a marketing problem (i.e. everything that happened prior to the sales call).
Let me explain.
Great marketing not only ATTRACTS your ideal customer but also REPELS those who aren’t a great fit.
Whether it’s with your…
social media content
YouTube channel
or even your website
Same thing with your email marketing.
Not only should you be inspiring your leads to take the next step… but ALSO repelling those who will never buy from you.
How do we do this?
I use what’s called an “indoctrination sequence.” A series of emails a lead receives AFTER opting into your lead magnet.
In these emails you’ll talk about:
what you believe in
the type of people you work with
the people you don’t work with
And then once they’ve gone through this sequence… they’ll start getting your regular weekly/bi-weekly/daily newsletters.
I know it can feel bad to push people away…
But this is important.
Not only will you get MORE qualified customers on your sales calls. But you’ll also waste a hell of a lot LESS time.
Anyway…
Hope this helps.