I’m raising my prices (and you should too)
Let me tell you a story.
This weekend I was invited to see the Savannah Bananas by my good friends Joe Polish and Evan Carmichael (which was great by the way).
Now during the game Evan and I had a conversation about my ideas for the new Elevated Coaches Academy.
As I told him…
The ORIGINAL plan was to keep prices low.
That way it’s not a huge investment (which means LOTS of coaches would be able to take advantage of the community).
Makes sense, right?
But what Evan said completely shocked me:
I should charge MORE.
Like… 100x more.
Which might sound a bit crazy (I thought so too) – who would pay that much for a coaching program?
But it actually makes complete sense.
As Evan explained it:
“You could give the SAME advice to a $15,000 customer that you could to a $200 customer. But there’s a BIG difference. The person paying you $15,000 is more likely to take action… which means they’ll see better results.”
Customers who pay more get better results.
But the thing is…
It’s not because they’re paying more.
It’s about the customer. The kind of person you attract. And the truth of the matter is MORE money means a MORE quality client.
So instead of making the Academy super attainable (like we originally planned)...
I’ve decided to charge more.
We want customers who are willing to pay the price. Customers who are committed to the execution of our strategies.
Now with that being said:
Next month will be the LAST month we only charge $1200 for our VIP days.
Which if you don’t already know…
For our VIP day you get 3 of our best experts – myself, a brand strategist, and an automation specialist. Over the course of the day we’ll sit down with you to map out your business, brand strategy, and content.
And on June 1st the price will go up to $3,000.
Which is probably still too low.
But that’s what we’re doing.
Point is…
If you feel like you’re attracting the wrong customers (i.e. people you have to BEG to take action) you’re probably just charging too low.
Charge more and the right people will come.
P.S. Want to take advantage of our old pricing before we raise it?
Click here to book a call with me to learn more about our VIP day (and see if we’d be a good fit to work together):