Spending Too Much Time Creating Content? Steal My 2-STEP, Multi-Platform Content Repurposing Framework

Do you feel like you don’t have enough time to create content for your business?

Or like you’re spending most of your time creating content and not enough working with your clients or growing your business?

It’s important to nail the right balance.

Otherwise, you’re only wasting effort.

That’s why I’ve developed my own content creation framework. Now’s your chance to steal it.

Step 1: Create Your Long-Form Content

Long-form content is super important in your business.

Why?

Because the longer your audience interacts with your content, the more likely they are to buy from you.

Now, you hear lots of people online saying you should create your long-form content, and then split it up into short-form content. The problem with this, though, is that you start to lose the context.

And what I’ve found with our clients is that, without enough context, your content won’t perform well on other platforms.

So the first thing you’re going to do is create a piece of long-form content (i.e. YouTube video)

Then, you’re going to take the video transcription and repurpose it into a blog post. This can then be shared on:

• your own website

• Medium.com

• LinkedIn

Once you have your video transcribed, you can then break it down into Twitter threads and send them to your audience through email.

Step 2: Create Your Short-Form Content

Now we’re going to create your short-form content.

First, you’re going to create 15 to 30-second videos of you educating your audience on a specific topic. These could be:

• giving a tip

• telling a story

• inspiring them

• explaining a framework

What’s great about Riverside.fm (the platform I use for my clients) is that instead of using a webcam, you’re able to record with your phone.

Ideally, you should be recording 30 of these in one session.

And how do you do that?

(Grab the Ultimate Toolbox for Digital Entrepreneurs to help you with this part)

• Write out bullet points for what you want to talk about

• Record in one shot

• Cut up the videos (Adobe, iMovie, CapCut, etc.)

• Post to Instagram, TikTok, Pinterest

Once you’ve made your videos, you can then take the transcription of these and turn them into Instagram carousels. You could also turn these into PDFs and put them on LinkedIn.

When you create your content, you have to remember: no two people will see the same piece.

You’ll have an audience that (1) loves watching videos.

And you’ll have an audience that (2) loves reading.

The audience who loves your YouTube videos probably aren’t going to care about your Instagram carousels or your LinkedIn posts.

This means you can double-dip without having to worry about people seeing any piece of content twice.

To recap:

1. Film a YouTube video

2. Transcribe it into a blog post

3. Turn the blog post into a Twitter thread (or two)

4. Send the Twitter threads as emails

5. Record short-form videos (15–30 seconds)

6. Transcribe and turn them into IG carousels

7. Turn IG carousels into PDFs and post to LinkedIn

Try it out and let me know how it goes.

-Raylen

Is Your Current Offer Getting You Paid What You Deserve?

Download the Elevated Offer Builder for FREE and create an offer that is so good it sells itself

LEARN MORE