This University Of Kansas Study Reveals The Secret To Online Business
The key to building a profitable business isn’t what you think.
It’s important to have:
a solid content strategy
a way to get leads
a no-brainer offer
But according to my good friend Joe Polish the MOST important part is building deep connections.
Here’s the problem:
You might have 100k+ followers on Instagram… but almost NONE of these relationships are deep.
You don’t know them.
They don’t know you.
And the truth is… they’re only watching your content MAYBE once a week. But what if people were watching your content every day?
There’s an interesting study by the University of Kansas that says it takes 200 hours to form a friendship.
But here’s the cool part:
The human brain can’t tell the difference between an in-person friendship and “friendship” through watching your content online.
So the more time people spend watching your content, the more they feel like they know you (which means they’ll trust you more).
And the quickest way to get to that 200-hour mark?
It’s not by putting out more content.
Just create BETTER content.
Make it fun. Make it informative. Make it feel effortless to watch. Eventually they’ll trust you enough that they’ll buy.
It’s worked for me and my clients.
It’ll work for you too.
- Raylen