Recruiting the Right Talents for Your Business
This article was adapted from Episode 7 of the Elevated Entrepreneur Podcast. Click here to listen.
In today’s episode, we are joined by two amazing guests, Husband And Wife Duo Amy and Joseph Skursky, the co-founders of Market Leader Solutions. They help people connect the dots between Leadership, People, and Execution by recruiting the right talents for their business. Their mission is to relentlessly enable faster and more sustainable business growth for our small to mid-sized B2B clients across the US and Canada.
In this article, you will learn how to recruit right as a digital or solopreneur and scale your business to the next level. Stop justifying why you don’t want to scale. This is putting on a limit on how far you want to go and start recruiting and scaling.
Read on!
Hiring For The Talent, Not The Skills
Amy shares that they hire for talent and capability to grow in that particular position instead of skills. People often have things hidden in their resumes, and hiring for talent will reduce the number of surprises you will get along the way.
Talent is an innate ability to perform in a given role, mostly consisting of three aspects.
Thinking talent: The ability to put things together in a way that makes sense
Doing talent: This is mainly based on contributions
Relating talent: The ability to relate with other people
So figure out the talents you need around you, thinking, doing, or relating, hire and help them raise their performance.
How To Recruit The Right People For Sales
Sales leadership is one of the most important parts of your business, and getting the right people on your sales team will help you grow.
When recruiting people, you have to get over your ego in order to realize that they have talent and can bring value to the table. Ego will always chock progress, no matter how good your team is. Accept that you don’t know everything, allow another person to help, and give them space to do it.
Don’t Be Emotionally Invested In Recruiting
Often we like people because of similar behavior styles, but that does not make them the right person for the role. Being emotionally invested in your employees or candidates is the last thing you want in your business.
For Amy and Joseph, liking a candidate is the last thing they want to hear from a client. It’s terrible because once you get invested in that emotion, it is difficult to stay objective, and you might not choose the right talent.
Balancing Relationship and Work
Joseph and Army are a husband and wife duo in a recruiting business. Amy shares that they have been married for 32 years and still like each other, which is very important in their relationship and work. They have different offices at work, talk a lot about business, and move around the local areas for adventure together.
According to Joseph, you cannot artificially like somebody or fake like. If you don’t like them, they are going to see through it. Growing a relationship is all about having more experiences together and time outside work.
On the business side, understanding your passions and strengths as a couple and focusing on what you are best at is a win.
Promoting Top Sales Representatives Vs. Recruiting
CEO bounce around, and sales leaders leave most companies in 3 to 4 years or less. The sales leadership turnover in most businesses is high, which makes it difficult to develop the sales culture to a good point.
Joseph shares that when you stop promoting top sales reps to sales managers and instead hire new talents in sales leadership and management, you can help your businesses grow its sales culture fully. Your top sales representative will not be the best sales manager; they will probably be the worst.
A sales representative can turn into a good sales manager, but you have to figure it out, and assessment is key. Assessment and self-awareness are crucial in recruiting and promotion. They are what makes Amy and Joseph great in their business and relationship.
Finding people who see your business and their own is not easy, so do your assessment objective to find the right talent and grow your business.
Tip: If you can’t trust someone to grow themselves, you can’t trust them to grow your business.
-Raylen
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