My “simple trick” to save 50+ hours

I used to think I had to have EVERYTHING figured out before launching a new business or offer:


  • website

  • tech stack

  • content strategy


Maybe you’re the same way.


And I don’t blame you… it’s easy to want things to be perfect before releasing something to the public. Nobody wants to be criticized.


But here’s what I’ve realized:


You don’t need as much as you think.


Let me show you a BETTER way to approach launches (or at least… what’s worked for me).



First, launch the idea.


Let your network know about the new business idea. Or email your list and tell them about the new offer you’re launching.


And if they want it…


They join a waitlist.


So now you know how many people are interested (without sacrificing much time). Then if there’s ENOUGH interest… you start building.


But the key is to do it incrementally.


If you’re building a course… only build the first week of it. Once you get more sign ups… you build the second week. And then the third week.


In other words:


More attention → Build more


And if you don’t get enough attention…


You move on.



This process has saved me hundreds of hours. And I hope it’ll do the same for you.

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