I spoke in a room of multi-million-dollar entrepreneurs
This is one of those “pinch me” moments I’ll never forget…
A few weeks ago, I was asked by Evan Carmichael (a YouTube creator with almost 4 million subscribers) to speak at a mastermind. I’d been watching his content for YEARS.
But not only that.
It was being hosted at Genius Network by my good friend, Joe Polish.
The SAME stage where people like Tony Robbins, Daymond John, and Tim Feriss have all spoken.
I’ll never forget this experience.
Let me share some of my biggest takeaways:
Takeaway #1: Thumbnails & titles can make (or break) your video
The truth is…
It doesn’t matter how good your content is if nobody clicks.
But the good news?
Simple changes can make a world of difference.
Here’s a 2-PART framework I learned that I’ll be using for my YouTube thumbnails:
Have a big face (with emotion)
A short title in the thumbnail
This will make the video pop more.
And then the title is simple:
Just start typing into YouTube what you THINK the title should be… then see what pops up.
Takeaway #2: You’re leaving MORE money on the table than you think
One of the points I made during my presentation at Genius Network is that ONLY 2% of your sales come after the first contact.
81% will come after the 5th contact.
And that’s why its important to have a solid follow-up process. But unfortunately most businesses don’t have this.
Make sure YOU do.
Because the more you follow up…
The more money you’ll make.
Takeaway #3: Hire the right salespeople
As an entreprneur, sales probably isn’t your favorite thing in the world. But it’s incredibly important.
(Most people don’t realize until it’s too late)
Which is why I say…
Hire a great salesperson early.
And if you can’t yet?
Start recording your sales calls. Go through them and pick out the best ones (and figure out why they worked so well).
Now when you’re ready to hire…
You have a great starting point.
…
I hope these takeaways are valuable to you.
If you have any questions, feel free to reply directly to this email.