How My Business Grew By Saying “No” More (And How to Choose Better Priorities)
Do you ever feel like you’re short on time?
Like you never have enough time to generate more leads, or hop on more sales calls?
Being an entrepreneur, how do you even manage it all so that you can actually grow your coaching business?
I didn’t learn the solution until later in my journey.
When you start a coaching business, you have to be good at lots of things: sales, marketing, back-end operations, building funnels, social media, and countless other things.
Not only do you have to handle these, but also the collaboration requests — people wanting to have you on podcasts, create a post together, or even create an offer with you.
When I first started my business, I said yes to everything. To me, it sounded like a good opportunity to get my name out there.
But, I was completely wrong.
Eventually, I came to regret every single collaboration I ended up doing.
Why?
Because, in reality, it’s a huge waste of time.
When you’re first starting out, you have no team — you have to manage all daily tasks by yourself. You are the one who makes all the money in your business.
You create the program
You create the client transformation mechanism
You do the marketing
You do the sales
There’s barely enough time for it all, and when you add the collaborations on top of it, you’re going to run out of time to get the things that actually matter done.
So, to combat this, you need to start saying no more.
Even if someone brings you a great collaboration opportunity, turn it down. It can be hard, but you need to say no — it’s all about priorities.
If you really think about it, though, it’s really about your priority. You can’t have more than one.
By definition, a priority is something that’s more important than any other thing at a specific time. If you have more than one, it doesn’t work.
Let’s take a look at an example.
Imagine that you want to grow your business, but you also have a collaboration you’re working on. You can say that both things are your priority, but what ends up happening is you keep switching between the two tasks and spread yourself thin.
So, to help you discover your priorities, we’re going to do a simple exercise.
Pick Your Priority with this Simple Exercise
First of all, take a look at all the tasks you have to do on a daily basis — how much time do you spend on content creation? How much time do you spend on prospecting?
Once you have this list compiled, begin to ask yourself, “what can I get rid of?” or, “what can I delegate?”
In addition to these, also ask yourself, “what daily tasks will make me the most money?”
If you’re doing things that don’t lead to sales, it’s time to rethink your approach. What tasks can you start saying no to, and which ones do you need to start saying yes to more?
Maybe instead of posting content, focus more on copywriting.
Instead of focusing on insignificant tasks, focus more on the things that will objectively lead to your business’ growth.
If you do this, you’ll find that your time will become exponentially more effective.
As someone who runs a coaching business, I can tell you that your most important job is to get clients and help them through a transformation.
But, if you’re spending all your time posting on Instagram or dancing on Instagram reels, do you even have a business?
The answer is no.
Get to know your priorities better, say no to more things that don’t matter, and watch your business grow.
-Raylen
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