Get Leads on YouTube?

I hear this concern all the time:

“Creating content on Instagram and TikTok is far easier than YouTube… so why should I be on YouTube?”

Here’s the thing.

Creating 5-10 minute long videos might seem daunting. You might mess up more often. But it also stays around much longer than short-form (which means 10x more leads)

So even though it’s a bit more difficult…

It’s worth it.

One thing that’s really helped me is using voice notes to record ideas. As soon as I have an idea for a video… I pull out my phone and record it. 

Done.

Now to record.

A lot of people don’t like this part. Sometimes it feels like you’re not looking at the camera. Or you’re stumbling over words.

I used to feel the same way.

So here’s a better way to do it:

First of all you could look away from the camera (and just use B-roll over it). Or you could memorize 2 lines at a time. Both ways work for me. 

Now do some editing and you’ve got yourself a video.

The important thing to remember is YouTube isn’t about quantity. You don’t need to create a new video every day.

Aim for 1x per month.

The truth is… that’s MORE than enough (especially if you're a CEO or midsize company). You don’t need a whole lot of content.

You just need good content.

P.S. Are you a CEO or midsize company looking to elevate your YouTube presence? Let our team of YouTube experts help you create videos that convert views to leads. Click here to visit our website and request a free quote.