Tik. Tok. BOOM.

Have you heard the news?

TikTok might ACTUALLY get banned in the coming months. And if you’ve been depending on it to keep your business afloat… you might be freaking out a little.

But I don’t blame you.

Some of my entrepreneur friends are freaking out too.

If TikTok gets shut down… where will the new leads come from? Where will the new clients come from? Where will the new revenue come from?

But it’s not JUST TikTok. 

What happens when Instagram decides it wants creators to spend more money on ads (forcing your organic reach to drop)? Or the same happens with Facebook?

It’s a problem waiting to happen.

Now on the other hand…

Some entrepreneurs can’t care less.

And here’s why:

They own an email list.

They know that even if EVERY social media platform decided to limit their reach… their list will never go away.

So if you haven’t done so already (or aren’t putting much effort into it)…

Grow your damn email list.

(Need some help? Click here for some free email list tips)