I’m quitting Instagram?
I know this might come as a shock.
Mostly because I’m the guy who spent several YEARS creating daily Instagram posts (and told everyone they should do the same).
But recently…
I decided to give up on Instagram.
I think the most OBVIOUS reason why Instagram sucks is the algorithm changes. This platform (in my experience) used to be a pretty easy place to generate leads - and I think many business owners would agree.
> People saw your content (attention)
> Some of them clicked on your profile
> Then some of those people clicked on your link in bio
But even though the IDEA is the same…
There’s a huge problem:
In recent months it’s almost impossible to get reach on Instagram (at least without spending TONS of money on paid ads). Which means less people clicking on your profile… and even less people clicking on your link in bio.
Not good.
So what’s the alternative?
Here’s a platform I discovered is GREAT for capturing attention and pre-motivating people to invest in your services (especially as a coach or consultant):
YouTube.
And for 3 main reasons.
First… YouTube is what’s called “middle of the funnel.” When someone clicks on your video it means (1) they were actually SEARCHING for that topic or (2) they’ve watched some similar content in the past.
This means they’re more likely to:
> click the link in the description
> download your lead magnet
> and actually use/consume it
Your conversion rate is higher.
Another valuable thing about YouTube is the watchtime. As you might already know… the best way to generate sales in your business is trust.
And what’s the best way to build trust?
Time.
With YouTube you can do this at scale. In other words… creating ONE video is like having a conversation with hundreds or thousands (or even millions) of people at the same time.
That’s called leverage.
The third little bonus benefit of YouTube is that once you build a big enough following… YouTube will start paying you to create content.
Think about that.
YouTube literally pays YOU to generate leads for your OWN business.
So for these 3 reasons:
> getting highly-targeted viewers
> more trust through watchtime
> getting paid to generate leads
I believe EVERY coach and consultant should build a YouTube channel.
And to help you do that - I’m hosting a free event on April 24th called “The 5 Keys to Growing a Successful Coaching Business.”
Interested?
If you want to learn my EXACT process for generating leads & clients through YouTube (plus the other 4 keys to building a successful coaching/consulting business)...
Click here to register for the free event:
https://raylendavis.easywebinar.live/event-registration
The goal is to help you get clients and scale your business.
Hope to see you there!